The biggest element of SEO is what they call backlinking. It’s getting links to your site so Google thinks lots of people value your content so therefore they should let other people find your site too resulting in Google ranking your site on page 1 of Google.
In SEO there is White Hat and Black Hat. Two completely different ways to approaching this part of SEO. White hat is using techniques that are organic. It’s a slower process, more difficult to do but Google prefers it because it’s genuine. Black hat is using techniques that mimic what Google wants, kind of replicating it for the sake of getting ranked rather than naturally. It’s easier, faster and has better results. But Google knows people are ‘cheating’ and doing this, so they keep creating updates to their search algorithm to catch websites out so that are not doing it naturally but trying to cheat the system. If they do catch you, they punish your website in the search rankings. (if you don’t know how to protect yourself)
Now White hat, the goody good shoes. they create lots and lots of great content, normally by adding a blog or videos to your website then either wait for it to be found and shared or contact relevant sites and invite them to link to the site.
I keep mentioning links so it’s important to understand what links are. They are when other sites links to your site. You have to understand, No two links or connections to your site have the same value to Google. It depends on how much authority the site has ,that it linking to your site, and also how relevant the site is to your website. So if you are a Physiotherapist in Chippenham, you would want to find a blog website that has a really high Domain Authority so Google values it. But at the same time, you would want it to be related to Physiotherapy too, so it’s relevant to your site. The better you are at doing this, the more ‘link juice’ you have and the higher in the rankings your website will be placed.
The goal is to have powerful sites linking to your website. Especially sites like Wikipedia, BBC, Huffington post or education / government websites. Google loves links from these places because these sites have lots of authority and trust. If they are linked to your site, then your site must have valuable content. At least in Googles eyes.
And this the Black hat route, to get as many of these kinds of links as possible. Now when we say “blackhat, there are different shades of black. Getting a link on Wikipedia is almost light grey rather than black. Whereas down the dark end of the street, using software to spam your link on forums all over the internet is real pitch black Black hat.
Between you and me, you can even get blacker hat still. There is the seedy world of negative SEO where I can try and do damage to my competitors sites by making them look bad in the eyes of Google, and that’s really nasty warfare. But it happens.
Here’s some of the ways to use blackhat SEO, perhaps not so deviously.
You can pay Freelance writers who have access to massive news sites like BBC or Huffington Post, sites Google loves.They will create an article and get it published with your link, for a fee. It’s not cheap, and they write a genuinely good article, they just add in a link somewhere to your site. Boom, lots of authority.
If you’re a local business, in a small sized city or town, this strategy together with some directory entries would probably be enough to get you in the top 5 of your main searches on Google. Each article would cost between $500 – 1000 so it’s not cheap, but 2 or 3 and you’ll be found on Google by potential customers for a long time.
You can create websites specifically to link to your site. So you find an old domain that has good authority and is relevant to your site in some way. You buy it, create a simple website and then link it to your site. You do this 10-20 times and you have 20 relevant, authoritative links which would be enough to get you ranked on page of Google, probably in the top 5 (if you’re a local business).
Backlinking services, check out www.p1seo.uk